From the director's desk

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Mr. MD Reaz Qureshi

MD of SkyLed

Skyled is incorporated in the year 2010 founder Mr. Rais Qureshi is obsessed with technology. Technology that is sustainable and affordable. And it is this obsession, to bring eco-friendly products of mass consumption that are well within the reach of the average, common man, that has become the mission of his life. A mission that has taken him to shop floors around the world, from where he sources the best components, at the most affordable prices, to offer quality products at most competitive price points. In a nutshell, that is the story behind SkyLed – the entity that has created a stir in the market with its wide range of products that are not only emerging as segment leaders aimed as they are at various price points, but have also emerged as winners due to their eco-friendliness. Not to mention the fact that in the process, it has further enhanced the image of RaisQureshi as a visionary techno-preneur, creating almost unassailable leads in the niches he creates for his brands; a prime mover and an aggregator who assimilates available technologies to produce winners.

I am a firm believer in life cycle pricing of products” says Qureshi. “If a product is priced right, is energy efficient in terms of power consumption and long lasting, then it will naturally pay for itself many times over as opposed to a similar product that is only cheap” he continues, adding “it is my quest to offer consumers with a healthy choice – products that are aimed at reducing the consumer’s carbon footprint, even as they outlast the competitors and are priced rationally”. A win-win combination that has fired the imagination of the consumers, considering the fact SkyLed’s products are flying off the shelves even as we write this.